I design systems that work – for Players, for teams, for outcomes that matter. Whether it's folding UX into play, world-building that reinforces gameplay, or production pipelines that let creativity and clarity coexist, I specialise in turning complexity into something that feels simple, elegant, and alive.

I've led teams. I've been the team. I know how to balance vision with pragmatism, Player experience with production realities, and short-term momentum with long-term integrity. If you're building something that needs to mean something – whatever meaning means to you, your team, or your company – and you want it to get done without the usual chaos, then I can help.

Whilst Threkka's still exploring partnerships and finding its audience, I've got space to support others. If you need an experienced head – on systems, design, production, or just unblocking something thorny – I'm all ears.

Let's talk.

Throw me into leadership, production, design, or any mix thereof, and I’ll dig in and deliver – be it vision, viability, or velocity – without treading on toes.

• Leadership is shaping the space, not just filling it – create trust, spot gaps, and let good people shine on their own terms
  

• Design is coherence, not just cleverness – align systems, tone, and experience into one playable whole
  

• Production is progress, not just pressure – build calm, supportive pipelines that keep momentum without chaos
  

I design systems that interlock cleanly – across mechanics, UX, narrative, and production.

• Build foundations that feel inevitable in hindsight – after the thinking's done, the answers feel obvious
  

• Unify lore, logic, and Player-facing design – make the world, the systems, and the story pull in sync
  

• Production processes are support, not surveillance – good pipelines empower, they don't constrain
  

Every design decision gets weighed against what the Player feels, notices, or benefits from.

• Prioritise end-user experience over developer convenience – aim to make what's right, not just what's easiest
  

• Use gameplay, not hand-holding, to teach systems – trust Players to learn by doing
  

• Know when complexity is meaningful, and when it's just noise – don't let cleverness get in the way
  

Good production supports people. It doesn't get in their way.

• Build pipelines around humans, not process charts – support different ways of working without losing track
  

• Track outcomes, not appearances of fairness – the goal is success, not symmetry
  

• Respect time, energy, and creative flow – people do their best work when they feel trusted
  

The principles of great play don't stop at games – they work anywhere people engage.

• Apply systems, incentives, and interaction design to real-world problems – game design is a toolkit, not a genre
  

• Avoid shallow gamification in favour of meaningful motivation – make the action feel rewarding, not just rewarded
  

• Use play to reveal meaning, not just to distract – playful systems can still carry weight
  

Solo dev forced me to find clean, reusable answers – the elegant ones that scale.

• Do the hard thinking up front – elegance isn't luck, it's effort
  

• Solutions should feel simple, not simplistic – clarity without dumbing down
  

• Design for flexibility without sacrificing clarity – future-proof without making a mess
  

I use whatever gets the job done fastest – then formalise for team clarity.

• Prototype in anything, polish in the right place – pick the tool that suits the phase
  

• Prioritise tools whose output feels human-made – automation is fine; soullessness isn't
  

• Always prepare for future collaborators, even if they don't exist yet – your future team will thank you
  

I've owned every part of a shipped product – from concept to code, lore to launch.

• Balance long-term vision with short-term momentum – keep moving without losing direction
  

• Know what's worth polishing – and what's worth shipping – effort vs payoff, every time
  

• Know when to pivot, patch, or press on – post-release decisions are just as strategic as pre-launch ones